Bob Altemeyer
Authoritarianism
[Bob Altemeyer is an Associate Professor of Psychology at the University of Manitoba. 25% of the population, according to Bob Altemeyer are Authoritarian followers, more or less impervious to reasoned arguments.]
Web: http://home.cc.umanitoba.ca/~altemey/
Social dominator measuring scales by Bob AltemeyerBooks
[2006] The Authoritarians” by Bob Altemeyer
[2006] Atheists by Bruce Hunsberger & Bob Altemeyer